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2013 ford f150 antenna base. The car was designed to compete with the growing japanese subcompact class of cars. Its critics say the figure is closer to 500. 1 year after federal govt and ford motor co ended bitter auto safety dispute with recall of 15 million pinto and bobcat subcompacts recall and events surrounding it continue to stir concern and.
The 1971 1980 ford pinto was a marketing success however it faced a fire controversy during its run. Clearly ford executives did not consider the damage to fords mage if and when the safety issues involved with the ford pinto were exposed. According to the sworn testimony of ford engineers 95 percent of the fatalities would have survived if ford had located the fuel tank over the axle as it had done on its capri automobiles.
References ford motor company. In 1977 the magazine mother jones broke a story by mark dowie general manager of mother jones business operations accusing ford of knowingly putting on the road an unsafe car the pinto in which hundreds of people have needlessly suffered burn deaths and even more have been scarred and disfigured due to burns. Protecting the lives of human beings and protecting the companys image should have been considered by the ford executives overruling any cost benefit analysis.
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